Internet Marketing
More people find websites through search engines than by any other method. Every
day over 300 milion searches are performed using search
engines. If your website is not listed in the first 30 results, your company is
missing out on potential revenue.
Search Engine Optimisation (SEO) is an ongoing process that, when performed
correctly, provides real business benefit.
Search Engine Optimisation is so effective because it drives targeted
traffic to your website. People who are searching for your
particular product or service are already interested in what your business
provides – they just need to be able to find you.
To achieve your high search engine placement, we use an ongoing process of
monitoring results and tailoring your website to make it, and its content,
highly relevant - for both search engines and your visitors. Combined with
other methods of internet marketing Search Engine Optimisation will help your
website achieve its business goals - whether those are to increase revenue, or
simply to improve brand awareness.
Having your website at the top of the search engines presents a great
opportunity to increase your brand equity. Many consumers expect to find that
leading brands have the top rankings on search engine listings, and similarly
assume that those brands found at the top of search engine listings are leaders
in their relevant sectors. For businesses looking to improve their brand
awareness search engine optimisation is an opportunity not to be missed.
Done properly search engines will be promoting your business 24-7.
The Link Popularity of your website is essential for good rankings in search
engines, and should most definitely be used as part of your search
engine optimisation strategy.
Search engines are now ranking your website by analysing the number of other
websites linking to you. Additionally, search engines also consider the
relevancy of websites linking to you and how popular they are.
As part of our search engine optimisation strategy, we develop and implement a
linking strategy with the objective of increasing the number of quality links
to your website.
The initial development of a linking strategy involves researching appropriate
potential linking partners through various methods.
The implementation of the linking strategy involves contacting the identified
linking partners by email requesting that a link to your website is placed on
their website.
Pay-per-click is becoming ever more popular driven by the excellent benefits it
provides when done properly:
Cost Efficient – pay per click is an effective method of
internet marketing since you only pay for results i.e. traffic to your site.
Targeted Traffic – as with Search Engine Optimisation,
pay-per-click listings drive targeted traffic you your site. Visitors arrive
because they have read your listing and are interested.
Controlled Cost – you decide how much you are willing to pay
per visitor to your website. You set the budget and when it runs out your
pay-per-click listing stops appearing.
Immediate Results – pay-per-click listings can appear almost
immediately driving traffic to your website as soon as the listing is live.
There is no delay waiting for search engines to rank your site.
The vast number of pay-per-click providers and the combination of skills
required to achieve the biggest return on investment can make pay-per-click an
uncertain choice. This is why we provide a service which implements and manages
your pay-per-click campaigns for you. We will check the performance of your
campaigns and make any necessary alterations on your behalf to maximise your
return on investment.
You will be in contact with one of our account managers who will keep you
updated on the progress of your campaigns.
By implementing our managed mailing list functionality on your website you can
collect information about your website visitors that wish to receive regular
information from your company. Whether it is to build relationships with
potential or existing customers, or to promote your companies products or
services, email marketing is a low cost, highly effective way to keep in
regular contact.
Example benefits of a managed mailing lists:
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A company newsletter
- an excellent way to build relationships with potential and current customers.
A company newsletter keeps your brand in front of potential and current
customers, and keeps your company in the forefront of their minds. When your
subscribers think about purchasing your type of product or service, you can be
assured they will think of you.
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Special offers newsletter
- targeted to specific sections of your subscribers, you can use this as a tool
to up-sell or cross-sell based on past purchase history or interest indicators.
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Product updates newsletter - updates your subscribers on new
products or services contributing to your marketing strategy during a product
or service launch.
Our managed mailing lists use an automated double opt-in process
to ensure that your recipients have chosen to receive email from you. With the
introduction of recent UK legislation regarding unsolicited email, and the
penalties involved for non-compliance, it is important that companies big and
small take steps to ensure their compliance.
By automating the subscription process our system will save you time and provide
extra facilities for measuring the effectiveness of your email marketing
campaigns.
Email marketing is a low cost yet highly effective way of reaching potential
customers.
In comparison to traditional methods of direct marketing there are many benefits
to be gained by using email:
Reduced Cost – sending an email campaign saves you money. For
example,. to send a newsletter to 2000 people via 2nd class mail would cost
£420 in postage costs alone. This excludes the costs for paper, envelopes, and
the investment in time required to package it all together. Compare this to
that same newsletter via email would cost only £24 to send and a one-off setup
cost depending on your needs.
Time Saving – there is no time wasted on printing or envelope
stuffing, all we require is that you provide the content of the email and we
will handle the rest.
Reach More People – the ease of forwarding emails facilitates a
viral effect where there is the potential for more people to receive your
marketing message that originally intended.
Immediate Call to Action – by placing links within your email
it allows recipients to click through there and then to purchase or enquire on
your products and services.
Instant Feedback - we allow you to track the success of your
campaign – real-time. You will be able to gain access to the following
information:
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Who received the email
Keeps your data up-to-date. For example should an email fail to reach the
intended recipient because the mailbox no longer exists, this information will
be fed-back, to allow you to update your data.
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Who opened the email
Provides feedback on the effectiveness your subject line and additionally which
recipients are interested in particular offers.
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Who clicked on which links
Shows the effectiveness of your email content, what areas drew the most
attention, and allows you to data-mine further to find which customers are
responding to which offers.
Feedback is important to allow you to understand the effectiveness of your
campaigns. This will allow you to continually improve your formulae to achieve
better conversion rates. It also provides valuable information on your
recipients’ interests allowing you to target future communications more
accurately.
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